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No frame no fame at Ace & Tate

I officially have no more reason to go to Amsterdam because this weekend Ace & Tate opened a permanent store in Rotterdam!

This Dutch brand with affordable glasses and sunglasses already had a pop up store in the city centre but I am happy to say that they are now here to stay.


They kicked off their new location on the Pannekoekstraat with a festive opening complete with goodie bags, free drinks and cotton candy. My boyfriend even won a giftcard for a new pair, so it is safe to say we thought the opening was a success.

The new store has a minimalist interior with beautiful dark green steel installations, white shelves, grey wool benches and plants.  They store the whole collection and have two measurement rooms. I really liked the white tiled sink with plants downstairs.


If you are in Rotterdam and looking for a pair of (sun)glasses I would really recommend Ace & Tate!

You can find Ace & Tate on Pannekoekenstraat 8a.


photo credit: all with my phone during the opening

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